Give Your Team the Tools to Dominate 2022

An in-depth exploration of shifts in consumer habits, behavioural psychology and the evolution of digital advertising.

Marketing Landscape

Module #1

Practical & custom workshops to keep your team informed of the latest digital marketing trends.

A practical tutorial on persona development, customer research, consumer journeys, marketing plans and budgets.

Strategy Development

Module #2

Discover what marketing looks like in a post-iOS15 world and what you can do to succeed. Changes to cookies, ethical data use, aggregated event management... it's all here!

Privacy

Module #3

End-to-end campaign creation and optimisation for 2022. We also cover the Facebook Pixel, Conversions API, iOS14 changes, Messenger Ads and more.

Social Advertising

Module #4

How to create, manage and optimise campaigns in line with proven, up-to-date practices. We cover keyword research, campaign creation, automated bid strategies, audiences... the works!

Search Engine Marketing

Module #5

The ever-moving target of SEO has shifted once again. Learn how to optimise your web pages for what Google is craving and how technology can help you get ahead.

Search Engine Optimisation

Module #6

Module #10

Digital Marketing Trends for 2022

We leverage the insights of over 70 of Australia's top marketers to discover what trends will have the biggest impact and how you can take action.

Learning Modules

Course Instructor

Co-Founder, Marketing Trends

Tom Willis

Tom is an award-winning digital marketer and instructor with over 11 years of industry experience. Tom is the Chief Marketing Officer of Lawpath, Australia's largest legal technology platform.

Tom has instructed 250+ digital marketing workshops for General Assembly (instructor profile here) and has also developed bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

@2021 Marketing Trends Pty Ltd

Questions? [email protected]

Learn what it takes to own 2022

The digital marketing landscape and dog years have a lot in common. Algorithms evolve, costs fluctuate and technology changes at a pace that leaves learning materials dated (last year we still had third-party cookies, modified broad match keywords and email open tracking!).

Our practical workshops have been developed to keep you and your team across everything you need to know about succeeding in digital marketing in 2022 and beyond.

ENQUIRE NOW

Navigate your way through metrics and discover the best ways to measure your campaigns using Google Analytics and Data Studio. Get real-time access to the data you need to execute and optimise.

Data & Analytics

Module #9

Discover the latest trends in user experience + design while learning how to create and optimise landing pages to maximise conversions.

UX, Design & CRO

Module #8

Content Marketing remains the upmost priority for marketers. Learn how to develop a content strategy, seamlessly execute and measure success.

Content Marketing

Module #7

We work with you to design a workshop that will have the biggest impact on your team. Choose from a range of modules covering everything from digital marketing strategy to execution and optimisation. Each module takes 3 hours to complete.

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